Ford & Lincoln Employee Pricing All Month Long Richmond, KY
American Value. For American Values. You Pay What We Pay.
Ford has been driving America forward for over a century by employing more U.S. hourly autoworkers and assembling more vehicles here than any other automaker. American values are our values, and together we can keep America moving forward for the next 250 years. Right now at Gates Ford Lincoln in Richmond, KY, we're passing those same employee discounts on to every customer who walks through our doors.
Limited Time Opportunity: May 1 – July 6, 2026
For a limited time, we're extending Ford and Lincoln employee pricing to every shopper. Buy or lease a new eligible Ford or Lincoln and you'll get the same pricing our employees receive. No haggling. No special credentials. The price is the price.
YOU PAY WHAT WE PAY
This is the same below-MSRP discount normally reserved for Ford Motor Company employees, now available to every shopper at Gates Ford Lincoln. With a wide selection of new Ford and Lincoln vehicles on our lot, there's never been a better time to drive home in something new. Whether you're after a hard-working F-150, a family-ready Explorer, or the refined luxury of a Lincoln Navigator, the discount is built right into the advertised price.
Eligible Ford and Lincoln Vehicles Include:
- Ford Mustang and Mustang Mach-E
- Ford Bronco and Bronco Sport
- Ford Expedition and Explorer
- Ford Escape
- Ford Maverick and Ranger
- Ford F-150 and F-150 Lightning
- Ford Super Duty (select pickup trims)
- Ford Transit Van and E-Transit
- Lincoln Corsair
- Lincoln Nautilus
- Lincoln Aviator
- Lincoln Navigator
Program Benefits:
- Receive A-Plan employee pricing on eligible new Ford and Lincoln vehicles
- Compatible with public incentives and most private offers, including retail and lease renewal
- Available for retail buy or lease
- Program is eligible for Incentive Protection
American Value. For American Values.
When you buy a Ford or Lincoln, you get a capable, well-built vehicle and a stake in the American workforce that builds it. Ford's commitment to America means more local hiring, stronger neighborhoods, and better vehicles built right here at home. We're proud to bring that same spirit to every customer who visits us in Richmond.
Trade In and Stack Your Savings
Already have a vehicle to trade in? Even better. Employee Pricing stacks with the value you get for your current car or truck, so the savings can add up fast. Use our online Value Your Trade tool to get an estimate before you visit, then bring it in and let our team work the numbers. With Employee Pricing locked in and your trade equity applied, your out-the-door cost on a new Ford or Lincoln could be lower than you'd expect.
Visit Gates Ford Lincoln Today in Richmond, KY
Take advantage of this offer before it ends on July 6, 2026. Stop by our showroom, browse our inventory, and see how much you can save with Ford and Lincoln Employee Pricing. Our team is ready to walk you through every available model, help you build the right truck or SUV for your daily drive, and make the process simple. Visit us today and find out why Kentucky drivers from Lexington, Nicholasville, Berea, and beyond keep coming back to Gates Ford Lincoln.
*Eligible vehicles are subject to change due to a combination of high demand and global supply-chain constraints, other compliance, regulatory or executive order obligations, or unforeseen circumstances. Not all vehicle lines, models, and trims or features may be available or reasonably available. Currently, eligible vehicles do not include specialty vehicles such as 2025MY/2026MY Transit Wagon, Ranger Raptor, F-150 Raptor and Raptor R, Mustang GTD, F-450 and F-550 Chassis Cabs, E-Series E-450 Cutaway and E-450 Stripped Chassis, F-Series Stripped Chassis (F-53 Class A Motorhome Chassis and F-59 Commercial Stripped Chassis), F-650 and F-750 Chassis Cabs, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, 2026 Super Duty (Lariat, King Ranch, Platinum), and 2026 Mustang Dark Horse SC. The 2025 Lincoln Corsair, 2025 Lincoln Nautilus, 2025 Ford Escape, and 2025 Ford Explorer are also excluded as Final Pay Units. See dealer for complete details.*
Ford and Lincoln Employee Pricing FAQs at Gates Ford Lincoln
What is Ford and Lincoln employee pricing?
Ford and Lincoln Employee Pricing, officially called Employee Pricing for All, is a limited-time program from Ford Motor Company that lets every U.S. customer buy a new Ford or Lincoln at the same price an employee pays, which sits below MSRP. The 2026 version is part of Ford's American Value. For American Values campaign celebrating America's 250th anniversary. At Gates Ford Lincoln in Richmond, KY, no special credentials, badge, or paperwork are required. Every shopper qualifies for most eligible new 2025 and 2026 Ford and Lincoln vehicles. The advertised price is what you pay before your trade-in, financing, and any other Ford or Lincoln offers that may apply.
When does Ford and Lincoln employee pricing end?
The 2026 Employee Pricing for All program runs May 1, 2026, through July 6, 2026. After July 6, the program is scheduled to end unless Ford announces an extension. To lock in Employee Pricing on a new Ford F-150, Maverick, Ranger, Bronco, Bronco Sport, Escape, Explorer, Expedition, Mustang, Mustang Mach-E, Lincoln Corsair, Nautilus, Aviator, or Navigator at Gates Ford Lincoln, plan to take delivery before the July 6, 2026, cutoff.
Is Ford and Lincoln employee pricing a good deal?
Yes. Employee Pricing puts you on the same pricing tier as Ford Motor Company's own employees, which is below MSRP and typically saves shoppers hundreds to thousands of dollars, depending on the model and trim. There's no haggling and no rebate forms to mail in. The discount is built into the advertised price. Employee Pricing can also stack with several other Ford and Lincoln offers, depending on the unit, including trade-in equity, conquest cash, military and first responder appreciation, college grad rebates, and select special financing programs. For anyone already planning to buy a new Ford or Lincoln this year, the May 1 through July 6, 2026 window is one of the strongest deals available at Gates Ford Lincoln.
How much of a discount is Ford and Lincoln employee pricing?
The exact discount varies by model, trim, and configuration, but Ford and Lincoln Employee Pricing typically runs from a few hundred dollars on entry-level configurations to several thousand dollars on higher-trim trucks, SUVs, and luxury models. You don't have to estimate or do the math. The Employee Price and the savings off MSRP are clearly marked on every eligible new Ford and Lincoln vehicle detail page on gatesfordlincoln.com. Browse our new inventory, and you'll see the MSRP, the Employee Price, and the dollar savings shown right on the listing.
What is employee pricing at Ford and Lincoln?
Employee Pricing at Ford and Lincoln is the discounted price normally reserved for Ford Motor Company employees, a price that falls below the Manufacturer's Suggested Retail Price. Through the 2026 Employee Pricing for All program, Ford has opened that same pricing tier to every U.S. customer for a limited time on most new 2025 and 2026 Ford and Lincoln vehicles. At Gates Ford Lincoln in Richmond, KY, you don't have to work for Ford or know someone who does. The price is the price for every shopper between May 1 and July 6, 2026. A handful of halo and specialty models are excluded, including F-150 Raptor and Raptor R, Ranger Raptor, Mustang GTD, Shelby GT, and GT500, Mach 1, Dark Horse SC, F-450 and F-550 chassis cabs, Transit Wagon, 2026 Bronco Raptor, 2026 Bronco Stroppe Edition, and top-trim 2026 Super Duty Lariat, King Ranch, and Platinum.
How much off MSRP is Ford and Lincoln employee pricing?
The amount off MSRP depends on the specific Ford or Lincoln model and trim. Discounts generally range from a few hundred dollars on lower-priced models to several thousand dollars on higher-trim F-150s, Super Duty trucks, Expeditions, Explorers, and Lincoln SUVs. Rather than guessing, the easiest way to see exactly how much you'll save on a specific vehicle is to browse our new inventory at gatesfordlincoln.com. Ford and Lincoln Employee Pricing is clearly marked on each eligible vehicle's detail page, with the MSRP, the Employee Price, and the total savings off MSRP shown up front. If you'd like help comparing trims or pulling Employee Pricing on a specific build, our team at Gates Ford Lincoln in Richmond is happy to walk you through it.
